Recraft's technology is designed to produce both raster and vector images, with a focus on providing style control to users. The company's founder, Anna Veronika Dorogush, says the fundraising will be used to build its own foundational model and provide more control over the outputs to users. She also emphasized that Recraft is aimed at professionals and is not intended to replace graphic designers, but rather to make graphic design more accessible.
Key takeaways:
- Recraft, an AI graphic design generator for professionals, has raised a $12 million Series A round led by Khosla Ventures and other investors. The tool is designed to generate consistent design elements that can be used within a brand's style controls.
- Unlike other platforms, Recraft can generate both raster and vector images, which are infinitely scalable and used in professional graphic design spheres. The company claims to have amassed over 300,000 users since its launch eight months ago.
- Recraft's founder, Anna Veronika Dorogush, says the fundraising will be used to build its own foundational model, which will provide users with a lot of control over the outputs, including style, brand colors, level of detail, and the ability to iterate on the resulting image.
- Despite the competition in the AI design space, Dorogush believes there is room for multiple players and that Recraft's unique technology for building style consistent imagery sets it apart. The company is primarily targeting graphic designers and marketers who need style consistency.