Can the new Amazon Alexa+ salvage the company's rep in AI?
Feb 27, 2025 - fortune.com
Amazon has unveiled its new Alexa+ digital assistant, which the company views as a critical opportunity to advance in the competitive AI landscape. CEO Andy Jassy introduced the device, emphasizing its potential to demonstrate that AI hardware can be successful with consumers. The launch of Alexa+ is part of Amazon's broader strategy to leverage foundation models and generative AI, aiming to enhance user experience and regain ground in the AI sector.
The introduction of Alexa+ highlights Amazon's commitment to integrating advanced AI capabilities into consumer products. By focusing on generative AI, Amazon seeks to differentiate its offerings and capture a larger share of the market. The success of Alexa+ could be pivotal for Amazon, as it strives to prove that AI-driven devices can achieve widespread consumer adoption and satisfaction.
Key takeaways:
Amazon is launching a new digital assistant called Alexa+.
The launch is seen as a critical opportunity for Amazon to advance in the AI space.
Amazon aims to demonstrate the potential success of AI hardware devices with consumers.
CEO Andy Jassy highlighted the importance of foundation models and generative AI during the introduction.
