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Can you melt eggs? Quora’s AI says “yes,” and Google is sharing the result

Sep 26, 2023 - arstechnica.com
The article discusses how incorrect AI-generated answers are creating a feedback loop of misinformation online, using the example of Google's answer to "can you melt eggs". The answer, which is a "yes", is sourced from Quora's "ChatGPT" feature, an earlier version of OpenAI's language model known to frequently present false information. This has led to the propagation of incorrect information as Quora's SEO practices have pushed these answers to the top of Google's search results.

The article also highlights the declining quality of Google Search results over the past decade, with AI-generated answers feeding back into Google and creating a loop of inaccuracies. This has led to an erosion of trust in Google Search results. The article concludes by questioning how this escalating misinformation can be stopped, suggesting that while Google may adjust its algorithms, those profiting from AI-generated information will likely find ways to circumvent them.

Key takeaways:

  • AI-generated answers on Quora are being pulled into Google's Featured Snippets, leading to misinformation, such as the incorrect claim that eggs can be melted.
  • Quora's AI answer feature uses an older version of OpenAI's language model, GPT-3 text-davinci-003, known for presenting false information.
  • Google's Featured Snippet results have been criticized for their accuracy, even without AI involvement, contributing to a decline in trust in Google Search results.
  • The cycle of AI-generated misinformation feeding back into Google Search results could further erode trust in the platform, with the potential for escalating misinformation online.
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