The price changes, which were quietly implemented earlier this year for new customers, are now being applied to customers who were previously paying a lower price. The changes do not affect Canva’s Pro or Enterprise tiers. The price hikes have been met with criticism, particularly due to the company's decision to communicate the changes through customer emails rather than publicly. The new pricing marks a shift from Canva's original position as an affordable alternative to design software like Adobe's.
Key takeaways:
- Canva is significantly increasing prices for some customers, particularly those on older pricing plans, citing the development of generative AI tools as a reason for the adjustments.
- In the U.S., the price for a five-person plan has jumped from $119.99 per year to $500 per year, while in Australia, the fee for up to five users has been raised to $13.50 AUS for each user.
- The price changes do not apply to Canva's Pro or Enterprise tiers and have been met with criticism from users, particularly due to the company's decision to communicate the changes through customer emails rather than publicly.
- The price hikes come as Canva prepares for an IPO and follows the company's recent acquisitions of U.K.-based graphic design software firm Serif and generative AI image company Leonardo.