The company has raised $31.3 million in funding so far, with investors including Accel, Cervin, Stagwell, HarbourVest Partners, Kevin Durant’s venture firm 35V, and Gainsight CEO Nick Mehta. Despite some limitations, such as inconsistent video recognition, the company continues to improve its capabilities. Currently, it has 600 creators on the platform with over 300,000 items indexed.
Key takeaways:
- Catch+Release, a startup that helps brands license creator content, has launched an AI-powered search engine that allows users to search for user-generated content using natural language queries.
- The new search engine allows brands to search for suitable content across platforms like Instagram, YouTube, and TikTok without having to move from one platform to another.
- The search engine uses image recognition to identify scenes and objects in media assets, but currently cannot search the entire internet. It relies on creators importing their assets and linking their social accounts to the platform.
- Catch+Release has raised $31.3 million in funding so far, with investors including Accel, Cervin, Stagwell, HarbourVest Partners, Kevin Durant’s venture firm 35V, and Gainsight CEO Nick Mehta.