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CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence

Feb 27, 2025 - adweek.com
CBS News and Stations is collaborating with Waymark, an AI video creation company, to provide local advertising partners with technology that enables quick and affordable video production. This partnership aims to overcome traditional barriers to video advertising, offering CBS's 27 stations in major U.S. markets a new tool for creating commercials. Waymark's platform, which has been tested successfully in select markets, will now be rolled out nationally across all CBS stations.

Waymark, recognized as one of the fastest-growing companies in the U.S., offers a platform that allows for professional video production using AI, generating broadcast-ready commercials in minutes. The company has previously partnered with Paramount+ and Pluto TV to launch the Paramount Ads Manager, a self-service platform for television advertising. Waymark's technology is also used by other major media companies like Spectrum Reach, Fox TV Stations, and Sinclair, Inc., among others. CBS Stations' Robert Breen highlights the platform's ability to make high-quality video production accessible for small and mid-sized clients, providing them with a competitive edge in the market.

Key takeaways:

  • CBS News and Stations is partnering with Waymark to offer AI video creation technology to local advertisers.
  • Waymark's technology allows for instant and affordable video advertising, overcoming traditional barriers.
  • Waymark has previously partnered with Paramount+ and Pluto TV to launch the Paramount Ads Manager.
  • Waymark has signed partnerships with several top media companies since launching its video ad platform in 2023.
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