The gaming industry has been using rudimentary AI for practical matters, such as programming non-playable characters. However, the emergence of generative AI has given game studios new tools to create in-game assets. Despite this, there are concerns that AI could lead to sloppy finished products and job losses in the industry. Zelnick's comments may influence other executives due to Take-Two's significant influence in the gaming industry.
Key takeaways:
- Strauss Zelnick, the CEO of Take-Two Interactive, has expressed skepticism about the use of AI in the gaming industry, stating that it cannot replace human creativity.
- Despite the growing use of AI in creating in-game assets, Zelnick believes that it can result in subpar products and cause unrest among workers who feel threatened by the technology.
- Zelnick suggests that AI will not make game development cheaper or easier, but it could free up human creatives from mundane tasks, allowing them to focus on more creative aspects.
- His comments come at a time when many executives are embracing AI, and due to Take-Two's significant influence in the gaming industry, his views could impact other decision-makers.