Major tech brands, as well as companies like Walmart, L'Oreal and Volkswagen, are all leveraging AI in their products and services. The Consumer Technology Association expects over 230 million smartphones and PCs in the US to use generative AI this year. The technology is seen as an evolution rather than a revolution, enhancing the capabilities of "smart" devices. For instance, Walmart is using AI to make product searches more dynamic, while LG's top-end OLED devices promise better picture processing and upscaling thanks to AI. However, most of the AI-powered products showcased at CES are conceptual and may not materialize in the market in the short term.
Key takeaways:
- AI is the underlying technology in most of the products showcased at CES 2024, with applications ranging from household appliances to vehicles.
- ChatGPT, a generative AI, attracted 100 million users within two months of its launch in 2022, demonstrating the growing interest and demand for AI technology.
- Major companies like Samsung, Walmart, and Volkswagen are integrating AI into their products, with applications such as product search optimization, recipe suggestions, and advanced voice recognition.
- Generative AI is expected to add up to $4.4 trillion in annual economic benefit and increase global GDP by 7%, according to McKinsey.