HotelPlanner, known for its AI and global customer service network, aims to leverage its resources to grow the Tour and promote golf worldwide. The partnership aligns with the Tour's commitment to diversity and global reach, providing opportunities for players from developing golfing nations. The HotelPlanner Tour, formerly the Challenge Tour, serves as a training ground for future golf stars, with many past participants becoming Major Champions and Ryder Cup players. The European Tour group, which oversees the HotelPlanner Tour, is dedicated to innovation, inclusivity, and global expansion in golf.
Key takeaways:
- HotelPlanner has become the title partner of the Challenge Tour starting from the 2025 season.
- The partnership will increase prize funds and elevate the standard of events on the Road to Mallorca.
- The 2025 HotelPlanner Tour schedule includes 29 tournaments across three continents with a total prize fund of over €9,000,000.
- HotelPlanner will provide additional investment into six events on the 2025 schedule and a total of 40 tournaments throughout the multi-year partnership.