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ChatGPT adoption skyrockets in India, but monetization may be trailing | TechCrunch

Apr 05, 2025 - techcrunch.com
OpenAI is experiencing rapid growth in India, with the country becoming one of its fastest-growing markets for ChatGPT. Despite this, revenue generation remains a challenge, as Indian users have spent only $8 million on ChatGPT subscriptions through in-app purchases since 2023, compared to $330 million by U.S. users. A significant factor is the lack of localized pricing, with the cheapest plan costing $20 per month, which is considered expensive in India. OpenAI is exploring partnerships, such as with Reliance Jio, to expand its reach in the Indian market, which has over 950 million internet users.

The ChatGPT app is gaining traction in India, with more than 20% of its Android downloads this year coming from the country. This growth has been partly driven by the popularity of a revamped image generator feature that creates realistic Ghibli-style art. OpenAI's CEO, Sam Altman, aims to make the platform a multi-billion-user service, and tapping into India's vast internet user base could be crucial for achieving this goal. Despite current revenue challenges, India remains a key potential growth driver for OpenAI.

Key takeaways:

  • OpenAI's ChatGPT is experiencing rapid growth in India, but revenue generation remains a challenge due to high subscription costs.
  • Indian users have spent $8 million on ChatGPT subscriptions via in-app purchases since 2023, compared to $330 million by U.S. users.
  • OpenAI is exploring partnerships with local companies like Reliance Jio to expand its user base in India.
  • Over 20% of ChatGPT Android app downloads this year have been from India, partly driven by the popularity of its revamped image generator.
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