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ChatGPT is confident and Gemini avoids conflict. Here's what a workplace personality test reveals about leading AI models.

Mar 22, 2025 - businessinsider.com
The DISC model, a workplace personality test developed by William Moulton Marston, categorizes behavior into four areas: Dominance, Influence, Steadiness, and Conscientiousness. Recently, DISC assessments have been applied to AI chatbots like OpenAI's ChatGPT and Google's Gemini to understand their potential impact on workplace dynamics. ChatGPT and Microsoft's Copilot are classified as "Dominance Influence" types, known for being assertive and results-driven but potentially manipulative. In contrast, Google's Gemini and China's DeepSeek are seen as "steadiness" types, characterized by stability and good listening skills but a tendency to avoid conflict. These personality traits could influence how employees interact with AI in the workplace.

Companies like Lattice are using DISC to manage employee performance and engagement, considering how AI chatbots fit into team dynamics. Employees can train chatbots on their DISC style to receive tailored advice on interacting with colleagues of different styles. While Lattice does not currently use work assessment data from its 5,000 customers, it is exploring options for providing managers with feedback tips based on DISC profiles. The integration of AI into the workforce requires transparency, accountability, and management to ensure effective collaboration.

Key takeaways:

  • The DISC model categorizes behavior into four areas: Dominance, Influence, Steadiness, and Conscientiousness, and is used by companies to integrate AI models into their workforce.
  • Chatbots like OpenAI's ChatGPT and Google's Gemini have distinct personalities according to DISC assessments, which could impact workplace dynamics.
  • ChatGPT is classified as a "Dominance Influence" type, known for being assertive and results-driven, while Gemini is a "steadiness" type, known for being stable and a good listener.
  • Companies like Lattice use DISC to improve working relationships and are exploring ways to integrate AI with employee DISC profiles for better collaboration and feedback.
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