The article also highlights the rapid growth of CGS's outgoing referral traffic and suggests that companies should consider investing in AI Search. The author predicts that if the current trend continues, CGS could catch up to Google in terms of traffic in two years. However, the author also notes that the AI Search experience might change significantly in the coming years. The article ends with speculation about the potential impact of CGS on the open web and the future of websites.
Key takeaways:
- ChatGPT Search (CGS) is a new AI search tool by OpenAI that competes directly with traditional search engines like Google and Bing, providing straight answers without the need to browse through multiple search results.
- CGS could potentially capture a significant market share from Google, with its traffic already surpassing that of Bing. This shift could happen faster than many anticipate.
- Companies are advised to invest in AI Search, as it is not capital-intensive yet and the potential benefits are high. They should monitor traffic to and from ChatGPT and adjust their strategies accordingly.
- With the rise of AI search tools like CGS, the open web could potentially become a place primarily for bots instead of humans, which could significantly change the purpose and look of websites.