The return of school in September may boost ChatGPT's traffic and usage, as some schools have started to adopt it. In August, U.S. ChatGPT traffic slightly increased, correlating with the reopening of American schools. Similarweb's David F. Carr noted that students seeking homework help seem to be part of the reason for this trend, as the percentage of younger users dropped over the summer and is now beginning to recover.
Key takeaways:
- OpenAI's ChatGPT saw a decline in monthly website visits for the third consecutive month in August, according to analytics firm Similarweb.
- Worldwide desktop and mobile website visits to the ChatGPT website decreased by 3.2% to 1.43 billion in August, following approximately 10% drops from each of the previous two months.
- The average time visitors spent on the website has also been declining monthly since March, from 8.7 minutes to 7 minutes in August.
- However, the return of school in September and the adoption of ChatGPT by some schools may help increase traffic and usage. In fact, U.S. ChatGPT traffic in August rose slightly, possibly due to students seeking homework help.