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ChatGPT’s FarmVille Moment

Jan 14, 2024 - theatlantic.com
OpenAI, the maker of ChatGPT, has launched the GPT Store, a platform that allows business and "ChatGPT Plus" users to create, share, and interact with customized AI agents for specific tasks. The move is part of OpenAI's broader vision to transform how people use the internet, similar to Facebook's strategy in 2007 when it allowed developers to create applications within its platform. OpenAI hopes to attract more paying subscribers by hosting more tailored GPTs, such as a bot that recommends hiking trails or a coding tutor.

However, OpenAI faces challenges as the majority of ChatGPT’s 100 million weekly users rely on the free product, and the cost of running ChatGPT’s underlying engine is high. The company also faces internal strife and potential lawsuits. Despite these challenges, OpenAI is betting on third-party developers to create the next wave of use cases for its platform, similar to how Facebook's growth was fueled by third-party applications like FarmVille.

Key takeaways:

  • OpenAI has launched the GPT Store, allowing business and ChatGPT Plus users to create, share, and interact with customized AI agents for specific tasks.
  • The company's broader aim is to turn ChatGPT into a platform, similar to Facebook's strategy in 2007, and is looking for its equivalent of FarmVille to boost user engagement and revenue.
  • Despite having 100 million weekly users, the majority use the free product, and the cost of running ChatGPT's engine is described as 'eye-watering' by CEO Sam Altman.
  • OpenAI faces challenges including internal strife, competition, potential lawsuits, and the need to attract developers to build tools that could become lawsuit targets.
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