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ChatGPT's image generation feature gets a big update: Here's what's new

Mar 26, 2025 - businesstoday.in
OpenAI has introduced a major upgrade to ChatGPT's image-generation capabilities with a feature called "Images in ChatGPT," powered by the GPT-4o model. This enhancement allows users to generate and modify images directly within the chatbot, available to all ChatGPT tiers, though free users have a limited daily quota. GPT-4o improves image accuracy and detail by using an autoregressive approach rather than the diffusion-based technique of models like DALL-E 3. It also enhances image editing, allowing users to alter existing images, including those with people, and handle complex scenes with up to 15-20 objects while maintaining accuracy.

The model's development involved training on publicly available and proprietary datasets, with OpenAI taking steps to address copyright concerns, such as offering an opt-out form for artists and respecting web-scraping blocks. GPT-4o-generated images include C2PA metadata to mark them as AI-generated. This update comes amid growing competition in AI image generation, with OpenAI emphasizing its stricter safeguards against copyright infringement compared to competitors like Google's Gemini 2.0 Flash. The advancements position ChatGPT as a multimodal tool, integrating text and images, potentially transforming user interaction with AI-generated content.

Key takeaways:

  • OpenAI has introduced "Images in ChatGPT," allowing users to generate and modify images using the GPT-4o model, available to all ChatGPT tiers with varying limits.
  • GPT-4o uses an autoregressive approach for image generation, improving accuracy and detail, and can handle complex scenes with up to 15-20 objects.
  • OpenAI has implemented ethical measures, such as C2PA metadata for AI-generated images and opt-out options for artists, to address copyright concerns.
  • The update positions ChatGPT as a multimodal tool amid growing competition, integrating text and images within an interactive chat interface.
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