Data from app intelligence firm Appfigures shows that the net revenue of the ChatGPT mobile app jumped 22% on the day of the GPT-4o launch and continued to grow in the following days. Last week, the app earned $4.2 million in net revenue across both the App Store and Google Play. The data suggests that there is a strong consumer demand for the latest AI technology, particularly on mobile, despite the cost being higher than a Netflix subscription.
Key takeaways:
- The launch of OpenAI’s latest model, GPT-4o, has led to the company's biggest-ever spike in revenue on mobile, despite the model being freely available on the web.
- GPT-4o can handle text, speech, and video, and offers real-time responsiveness and a range of emotive voice options.
- Mobile users are being pushed to upgrade to OpenAI’s $19.99 monthly subscription, ChatGPT Plus, to use GPT-4o, leading to increased demand for subscriptions among mobile users.
- The ChatGPT mobile app's net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow, earning $4.2 million in net revenue across both the App Store and Google Play in one week.