The company has been under pressure to reduce its spending and has considered incorporating advertising into its chat results and charging Enterprise customers up to $2,000 per month for an elite subscription tier. There are also plans to increase the rates on Plus-tier subscriptions to $44 per month by 2029. However, it remains to be seen if users are willing to pay these prices for a product that is often "confidently wrong".
Key takeaways:
- OpenAI has launched the fully functional version of its 01 reasoning model and a new subscription tier called ChatGPT Pro at its “12 Days of OpenAI” event.
- The 01 model, capable of fact-checking itself, can answer complex queries in technical fields faster than humans and the new version reduces major errors by 34% over its preview version.
- The new subscription tier, ChatGPT Pro, costs $200 per month and offers unlimited access to all of OpenAI’s models, including exclusive access to o1 Pro mode.
- OpenAI has been exploring various revenue generation strategies, including incorporating advertising into chat results and charging Enterprise customers up to $2,000 per month, due to pressure from investors to reduce the company's losses.