Choice Hotels has a history of technological innovation, including being the first major hotel company to migrate its entire system infrastructure to AWS. The company continues to leverage AI to drive business value for its franchisees and has introduced industry-first owner-facing technologies. These include the choiceADVANTAGE cloud-based reservation system, the Your Key to Profit platform, and choiceEDGE, which uses AI and historical trend analysis to help franchisees maximize room sales.
Key takeaways:
- Choice Hotels International is hosting "Mastery 2024", a week-long tech innovation summit where over 500 company technologists gather to learn and drive innovation through a series of gamified trainings and workshops, culminating in a 48-hour make-a-thon.
- The make-a-thon involves ideating and building new software products using advanced technology to drive profitability and value for the company and Choice hotel owners.
- Choice Hotels has a history of technological innovation, including being the first major hotel company to migrate its entire system infrastructure to AWS, and introducing industry-first owner-facing technologies like the choiceADVANTAGE cloud-based reservation system and choiceEDGE.
- Choice Hotels International is one of the largest lodging franchisors in the world, with over 7,500 hotels in 46 countries and territories, and a diverse portfolio of 22 brands.