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Claremont Graduate University Leads Higher Education into AI-Driven Future with Groundbreaking Centennial Campaign

Mar 04, 2025 - financialpost.com
Claremont Graduate University (CGU) has launched a groundbreaking centennial campaign that integrates artificial intelligence (AI) into higher education marketing. The campaign features a commercial directed by ChadGPT, an AI Director custom-trained on the creative work of Grammy-nominated director Grady Hall. This initiative, a collaboration between CGU, Zillion Creative, and Hall, showcases the potential of combining AI tools with human creativity to enhance storytelling and creative processes. The project reflects CGU's commitment to exploring AI's role in education and preparing students for an AI-driven future.

CGU is actively integrating AI into its academic programs while fostering discussions on its ethical implications. The university aims to equip future leaders with the skills to navigate an AI-powered landscape. The centennial commercial exemplifies CGU's dedication to technological innovation and its application in education, setting a precedent for how universities can utilize AI to communicate and inspire. The campaign underscores the potential of hybrid intelligence, where AI empowers human creativity, and positions CGU as a leader in educational innovation.

Key takeaways:

  • Claremont Graduate University (CGU) has launched a centennial campaign featuring a commercial directed by AI, marking a first in higher education marketing.
  • The AI director, ChadGPT, was custom-trained on the work of director Grady Hall and collaborated with human creatives to produce the campaign.
  • CGU is exploring the integration of AI into academic programs while addressing its ethical implications, aiming to equip future leaders with necessary skills.
  • The campaign highlights CGU's commitment to innovation and the use of AI in education, reflecting their dedication to technological advancements.
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