The acquisition will give Clari an advantage over rivals in the sales technology market, allowing it to provide a broader set of capabilities across various sales technology categories. Clari also plans to integrate Groove's data and capabilities into its platform within six to nine months, enabling the use of Groove's sales engagement features for personalised and scalable outreach campaigns. Meanwhile, Groove will benefit from Clari's revenue intelligence features to forecast more accurately and optimise sales performance.
Key takeaways:
- Revenue operations platform Clari has acquired sales engagement platform Groove for an undisclosed amount, aiming to offer the first end-to-end revenue platform that executes all internal and external revenue workflows.
- The acquisition comes as businesses are increasingly seeking ways to optimize their sales and revenue operations, with the combined platform expected to create a sense of urgency in the market and improve sales performance.
- Clari, valued at over $2.6 billion, plans to integrate Groove's data and capabilities into its platform within six to nine months, providing a unified system for revenue teams to run their entire revenue process.
- The acquisition gives Clari an advantage over rivals in the sales technology market, such as Gong, SalesLoft, Outreach and ZoomInfo, by offering a broader set of capabilities across various sales technology categories.