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Clunky 'AI'-Voiced Drive-Thrus Are Already Here and Getting Orders Wrong

Dec 17, 2023 - thedrive.com
Voice synthesis technology from Hi Auto is being used in 400 restaurant drive-thrus across the U.S., including Ohio-based chain Lee's Famous Recipe Chicken, which uses the voice of former NFL player Keith Byars. The technology is intended to free up workers from taking orders, allowing them to focus on food preparation. However, a trial by Wendy's of similar technology has had issues, with an accuracy rate of only 86 percent, meaning one in seven orders taken are wrong and have to be corrected by an employee.

The use of AI ordering systems could exacerbate staffing issues, particularly in the fast food industry which has been heavily affected by the reduced labor supply due to COVID-19. Workers may seek other employment if asked to handle an increased workload without a corresponding increase in pay. The automation of human interaction is not as straightforward as robotically assembling a sandwich, as it involves layers of abstraction that bots cannot intuit. Despite being marketed as "AI", these programs are limited to their existing knowledge bases.

Key takeaways:

  • AI chatbot technology is being used in drive-thrus at over 400 restaurants across the United States, with the aim of freeing up workers to focus on core duties.
  • However, these AI systems have been found to have an accuracy rate of only 86 percent, leading to one in seven orders being incorrect and needing to be corrected by a human employee.
  • The use of AI in this way could exacerbate staffing issues in the fast food industry, as workers may seek other employment if their workload increases without a corresponding increase in pay.
  • While AI technology can perform certain tasks, it lacks the ability to learn and adapt in the same way a human can, leading to limitations in its effectiveness.
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