Despite the controversy and over 56 million views on social media platform X, Coca-Cola defended the campaign, stating it combines "human storytellers and the power of generative AI." The company believes that the use of AI in creating the advertisement does not detract from its artistic merit or authenticity.
Key takeaways:
- Coca-Cola's AI-generated Christmas advertisement has been criticized by creative professionals for lacking authenticity and artistic merit.
- The promotional video, which reimagines the company's 1995 "Holidays Are Coming" campaign, was produced by three AI studios using four generative AI models.
- Critics, including "Gravity Falls" creator Alex Hirsch, have condemned Coca-Cola's decision to use AI instead of human artists.
- Despite the criticism, the video has garnered over 56 million views on social media platform X and Coca-Cola defended the campaign, stating it combines "human storytellers and the power of generative AI."