The company has not disclosed when the limited edition flavor will be discontinued. However, it is expected to be available through the fall, coinciding with Coca-Cola's partnership with luxury streetwear brand Ambush to release a Y3000-themed clothing collection later in the season.
Key takeaways:
- Coca-Cola has launched a new flavor, Y3000, co-created by artificial intelligence, available in both regular and zero sugar varieties.
- The flavor was developed by collecting consumer flavor preferences and feeding this data into an AI system to create the flavor profile.
- AI was also used to design the artwork on the slim can, which has a beachy, neon-purple vibe.
- Coca-Cola has not specified when Y3000 will be discontinued, but it is expected to be available through the fall, with a Y3000-themed clothing collection in partnership with luxury streetwear brand Ambush also announced.