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Code and Theory Taps Deloitte's Raj Bhatia as Global Chief Technology Officer

Mar 21, 2024 - mediapost.com
Raj Bhatia has been appointed as the Global Chief Technology Officer at Stagwell agency Code and Theory. Bhatia, who previously worked at Deloitte Digital overseeing digital transformation and customer-focused initiatives, replaces Pradeep Chelpati who has moved to UniCredit. Code and Theory, which describes itself as a "technology first" agency, has been expanding its tech capabilities through new hires and partnerships, including a recent deal with Yext to bring AI-powered solutions to clients.

In his new role, Bhatia will leverage these resources to further the agency's progress. Code and Theory CEO Michael Treff believes Bhatia's extensive experience makes him the ideal leader for their diverse talent pool. The agency, which has a global staff of 2,000, half of which are engineers and the other half creatives, works with clients such as Amazon, Zappos, JPMorganChase, Microsoft, and the National Football League.

Key takeaways:

  • Raj Bhatia has been appointed as the Global Chief Technology Officer at Stagwell agency Code and Theory.
  • Bhatia previously worked at Deloitte Digital, where he led digital transformation and customer-focused initiatives.
  • He replaces Pradeep Chelpati, who left to take a digital transformation role at UniCredit.
  • Code and Theory has recently enhanced its tech capabilities through new hires and partnerships, with Bhatia expected to leverage these to further the agency's progress.
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