Under Giles' leadership, the practice will leverage her expertise in digital transformation and innovation, as demonstrated during her tenure at Cosmopolitan, Marie Claire, Teen Vogue, and Glamour. Code and Theory has a history of aiding media companies in adapting to market changes, such as developing NBC's "Big Board" and CNN’s Magic Wall. Dan Gardner, Co-Founder and Executive Chair of Code and Theory, emphasized the need for media brands to innovate and own their ecosystems, highlighting Giles as a key partner in amplifying the agency's offerings.
Key takeaways:
- Code and Theory has appointed former Cosmopolitan Editor-in-Chief Jessica Giles to lead its new Media Experience Practice.
- The practice aims to help publishing and legacy media industries navigate current challenges by creating next-generation experiences.
- Jessica Giles is credited with modernizing Cosmopolitan's content and strategies, reaching its largest audience in history.
- Code and Theory has a history of helping media companies innovate, including projects with NBC, CNN, and RealClearPolling.