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Cofounders say couples therapy helped grow their businesses

Apr 18, 2024 - businessinsider.com
The article discusses the growing trend among tech startup co-founders to seek couples therapy to improve their working relationship and company culture. It highlights the experiences of Will Kim and Eric Wei, co-founders of fintech startup Karat, and Iba Masood and Syed Ahmed, co-founders of Tara.AI, who have found therapy beneficial in navigating conflicts and improving communication. The article suggests that therapy has become normalized in the business world, particularly among younger leaders, and is increasingly seen as a tool for fostering better communication and decision-making.

The article also explores the parallels between the issues faced by co-founders and those in a marriage, such as differing communication styles and conflict resolution strategies. It suggests that by addressing these issues, co-founders can model good communication skills, create a more flexible company culture, and navigate business challenges more effectively. The article concludes by noting the business successes of Karat and Tara.AI, suggesting a correlation between therapy and company growth.

Key takeaways:

  • Many tech startup cofounders are turning to couples therapy to improve their communication and conflict resolution skills, which they say has improved both their personal lives and company culture.
  • Therapy culture has become increasingly mainstream in the business world, with prestigious leadership programs offering positive psychology training and personality assessments to foster communication.
  • Common issues faced by cofounders often mirror those in marriages, such as differences in risk tolerance and communication styles, and can impact decisions on everything from firing employees to splitting responsibilities.
  • By improving their own communication and conflict resolution skills, cofounders can model these behaviors for their teams, leading to a more flexible and efficient company culture.
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