This is not the first time AI has been used in advertising, with other notable examples including a commercial for a fictional franchise "Pepperoni Hug Spot" and an "AI beer commercial." Despite the current distinguishability of AI-generated video from real footage, the rapid progression of the technology suggests this may not always be the case. Major advertisers are reportedly hoping to use generative AI software to cut costs and increase productivity.
Key takeaways:
- The Coca-Cola-owned sports drink brand Bodyarmor has released its Super Bowl commercial early, using generative AI to create a unique and somewhat unsettling ad.
- The ad, titled "Field of Fake," aims to promote the brand's "real hydration" offering while also capitalizing on the trend of AI-generated commercials.
- Despite the rapid progression of AI technology, AI-generated video is still distinguishable from real footage, but this could change in the future.
- Many of the world's biggest advertisers are turning to generative AI software to cut costs and boost productivity, despite the often unsettling results.