The tool, Collectif, aims to break silos and foster understanding within a company. It eliminates the issues of having no single source of truth about customers, unanalyzed data, gut-feeling based decisions, differing stakeholder opinions, time wasted looking for information, and hard-to-find old research. Instead, it converts all qualitative data into actionable insights, provides evidence to back decisions, gives a clear understanding of customers, shares perspectives among team members, centralizes company data, makes past research easily accessible, and fosters a customer-centric culture. It empowers companies to make winning product and growth decisions quickly and efficiently.
Key takeaways:
- Collectif offers automatic transcripts, topic & sentiment labels, summaries, and insights generated by GPT-4 to help companies understand their customer data.
- The tool can help identify issues and opportunities, prioritize roadmap and bug fixes, and speed up interview analysis with transcriptions, summaries, and auto-tagging.
- Collectif aims to break the silos in companies, fostering a shared understanding of customer data and facilitating customer-centric culture.
- With Collectif, companies can make product and growth decisions quickly, backed by extensive evidence and clear understanding of their customers.