Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

Coming soon to TikTok in Europe: A 'For You' feed without the TikTok algorithm | TechCrunch

Aug 04, 2023 - techcrunch.com
TikTok users in the European Union will soon be able to switch off the platform's content-selection algorithm, in compliance with the EU's Digital Services Act (DSA). The DSA requires platforms like TikTok to offer users the choice to see content recommendations not based on tracking and profiling their activity. Users who opt out of the algorithm will see For You and Live feeds populated by videos popular in their region and preferred language. Other changes include non-personalized search results and content displayed in chronological order.

The DSA also requires TikTok to provide more transparency around its moderation decisions and to stop serving personalized ads to users aged between 13 and 17. The company will also introduce an additional content reporting option for users in Europe to report content they believe is illegal. These changes will apply in the European Union and EEA, and some may also apply in the UK.

Key takeaways:

  • TikTok users in the European Union will soon be able to switch off the platform's content-selection algorithm, in compliance with the EU's Digital Services Act (DSA).
  • The DSA requires platforms to offer users the choice to see content recommendations not based on tracking and profiling their activity, a practice known as "personalization".
  • Other major platforms, including Instagram and YouTube, will also have to offer users the same choice under the DSA.
  • TikTok is also making changes to its advertising and content moderation policies, including no longer showing personalized ads to users aged between 13 and 17, and providing more information about its content moderation decisions.
View Full Article

Comments (0)

Be the first to comment!