The article also mentions an ad that humorously mocks AI. Body Armor's commercial uses AI to generate nonsensical phrases and unrealistic scenarios, emphasizing the artificiality of AI-generated content. The ad then contrasts this with the "real sweeteners, real flavors" of Body Armor's sports drinks, implying that nothing in sports should be artificial.
Key takeaways:
- Artificial Intelligence (AI) is increasingly being used in advertising, including in commercials aired during the Super Bowl.
- Microsoft, Google, CrowdStrike, Etsy, and Body Armor are among the companies that have used AI in their Super Bowl ads, either to highlight how AI enhances their products or to create the ads themselves.
- Avocados from Mexico is using AI on its website to generate guacamole recipes based on user input, although it will not have a Super Bowl ad this year.
- Some ads, like Body Armor's, use AI to poke fun at the concept, highlighting the sometimes awkward and artificial results of AI-generated content.