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Company ripped off popular media brands to sell SEO spam services

Dec 15, 2023 - businessinsider.com
NewsAnchored, a company that sells guaranteed "news" coverage, has been accused of creating knockoff versions of popular news websites and populating them with AI-generated articles. The company, which does not disclose its owners or corporate leadership, markets its 30 "reputable" websites to public relations firms and SEO agencies to create positive Google search results for their clients. However, the company's websites have been found to blatantly copy national news brands and are filled with AI-written content.

The services offered by NewsAnchored have been criticized as not being valuable, with one industry expert stating that the sites reviewed got little traffic and were not highly trusted by search engines. The company markets itself to businesses that want publicity and struggle to get it, offering "GUARANTEED publishing services" on its websites. However, the content on these sites appears to be AI-generated rewrites of articles published by other sources, and the authors appear to be fake.

Key takeaways:

  • NewsAnchored, a company that sells guaranteed 'news' coverage, created knockoff versions of well-known news websites and filled them with AI-generated articles.
  • The company's websites blatantly copied national news brands and were filled with low-quality content. At least six of the sites were redesigned after Business Insider reached out for comment.
  • NewsAnchored markets its 30 'reputable' websites to public-relations firms and search-engine optimization agencies to manufacture positive Google search results for their clients.
  • Industry experts argue that the services offered by NewsAnchored aren't valuable, as the sites receive little traffic and aren't highly trusted by search engines.
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