However, critics argue that the proposed law is more focused on protecting the intellectual property rights of celebrities rather than the average person. The provisions for non-famous people depend heavily on the victim proving harm, such as physical injury, severe emotional distress, or sexually explicit content. Experts suggest that the real solution lies in holding the companies building these AI systems accountable and attacking AI and deepfakes on a systemic level.
Key takeaways:
- Congress is proposing new legislation, the No AI FRAUD Act, to combat AI deepfakes, specifically targeting fake celebrity endorsements and non-consensual AI-generated nudes.
- The bill would establish legal definitions for “likeness and voice rights,” effectively banning the use of AI deepfakes to nonconsensually mimic another person, living or dead.
- The proposed Act is a companion to a similar bill in the Senate, the NO FAKES Act, and was introduced the same day as another measure proposed by lawmakers in Tennessee, the ELVIS Act.
- Despite these bills, there are concerns about whether they would protect normal people and not just the intellectual property rights of celebrities. The provisions for non-famous people depend heavily on the victim proving harm.