Putnam's new startup is not specifically for children or education, but is designed to bring friends and families together. She believes that the future lies in shared devices that bring households together, rather than personal computers. The startup will use mature, affordable technologies to create an interesting experience, similar to the approach taken with Mirror. Meanwhile, Ben Lerer, managing partner at Lerer Hippeau, expressed excitement about the resurgence of the consumer category, driven by AI and the possibilities it offers.
Key takeaways:
- Brynn Putnam, founder of Mirror, has started a new company set to launch in 2025, with venture firm Lerer Hippeau participating in a highly competitive seed round.
- Putnam's new startup is a consumer hardware company in the gaming space, aimed at using technology to enhance social relationships and connections.
- Putnam believes we're about to enter a golden age of hardware, with mature, affordable technologies allowing for the creation of new devices and experiences.
- Ben Lerer, managing partner at Lerer Hippeau, sees a resurgence in the consumer tech sector, driven by AI and the possibilities it opens up for new, non-incremental innovations.