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Could Trump's AI-generated Taylor Swift endorsement be illegal? | TechCrunch

Aug 20, 2024 - news.bensbites.com
Former President Donald Trump recently posted AI-generated memes on Truth Social, suggesting that pop star Taylor Swift and her fans support his candidacy. The images, which appear to be AI-generated, could have implications for the use of AI in political campaigns, especially when they misrepresent a celebrity’s likeness. The rise of AI impersonators for endorsements has become so widespread that even “Shark Tank” published a PSA warning fans about scams impersonating the show’s investors.

The use of such images could potentially fall under the jurisdiction of the ELVIS Act, a new law in Tennessee that provides protections for artists against unauthorized AI imitations of their work. However, the act is primarily concerned with AI-generated audio impersonations, not imagery. The Federal Election Commission could potentially get involved, but it is unlikely to issue new guidelines on AI-generated political communications this election cycle. Meanwhile, the Federal Communications Commission is planning to enact new AI transparency requirements for TV and radio ads, but these will not apply to social media posts by politicians.

Key takeaways:

  • Former President Donald Trump posted AI-generated memes on Truth Social suggesting Taylor Swift and her fans support his candidacy, raising concerns about the use of such images in political campaigns.
  • These AI impersonations have become so common that even 'Shark Tank' had to issue a warning about scams impersonating the show's investors.
  • New legislation, such as the ELVIS Act in Tennessee, is being introduced to protect against unauthorized AI imitations of artists' work, but it's unclear how effective these laws will be, especially as they often focus more on audio impersonations.
  • The Federal Communications Commission is planning to enact new AI transparency requirements for TV and radio ads, but this doesn't apply to social media posts by politicians, which remain a key part of campaign communications.
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