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Council Post: The Next Phase Of AI: Top Trends To Watch In 2025

Feb 26, 2025 - forbes.com
The article discusses the evolving landscape of artificial intelligence (AI) in business, highlighting the shift from general-purpose AI tools to specialized applications that address specific business challenges. Companies have found that while broad AI models often deliver low-value insights, targeted AI solutions can significantly enhance efficiency and outcomes in areas like digital marketing, application development, and customer care. Successful examples include AI-driven marketing campaigns, streamlined application development processes, and improved multilingual communication tools.

Emerging trends in AI include the rise of agentic AI, where multiple AI "agents" perform complex tasks with minimal human input, enhancing productivity across industries. This model emphasizes the need for orchestrators to coordinate these agents and new governance frameworks to manage risks. As AI technology matures, particularly in image and video processing, businesses are expected to increasingly leverage AI for sustainable and valuable applications, driving growth and the development of impactful solutions.

Key takeaways:

  • Companies are finding more success with AI by applying it to specific, localized business challenges rather than using generic, broad-purpose AI tools.
  • AI is being effectively used in digital marketing, application development, and customer care to improve efficiency and outcomes.
  • The emerging trend of agentic AI involves multiple AI agents performing complex tasks with minimal human input, emphasizing targeted applications over generic tools.
  • As AI technology matures, there is a growing need for governance frameworks to manage the power and risks associated with advanced AI systems.
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