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Council Post: Thinking Like An Enterprise Futurist In The Intelligent Age

Feb 19, 2025 - forbes.com
Sudhanshu Duggal, a global transformation leader, discusses the challenges and opportunities businesses face in the current digital age. He emphasizes the importance of enterprise futurists in navigating disruptive trends and technological advancements to create new business models and drive growth. Key strategies include leveraging data monetization and the digital experience economy to enhance consumer interactions and operational efficiency. Duggal outlines a five-step framework for data monetization, focusing on developing a holistic data strategy, building digital data platforms, fostering partnerships, ensuring strong governance, and investing in digital products and talent.

Looking ahead, Duggal highlights trends such as privacy-centric AI, AI-driven hyper-personalization, and the rise of agentic AI, which are set to transform industries like automotive, retail, and healthcare. He also notes the potential of green monetization initiatives to create new revenue streams. Real-world examples, such as Uber's use of data for optimizing services and the role of digital innovation in healthcare, illustrate the impact of futurist thinking. Duggal advocates for adopting a futurist mindset to unlock new revenue streams, build consumer trust, and achieve sustainable growth.

Key takeaways:

  • Enterprises must develop a holistic data strategy to align with business, market, and consumer outlooks, driving growth and productivity.
  • Building future-proof digital data platforms with a use-case approach is essential for long-term value creation and data monetization.
  • Strong governance in data privacy, security, and ethical AI is crucial for building consumer trust and compliance with regulations.
  • Investing in digital products and talent, along with fostering a culture of innovation, can unlock new revenue streams and drive sustainable growth.
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