The news was broken by Bloomberg's Mark Gurman, dashing the hopes of Apple fans who had dreamed of an Apple-designed car. The project had been fraught with difficulties from the start, with high expectations and a lack of clear direction. Despite the project's cancellation, Apple has made significant strides in consumer electronics and will continue to innovate in other areas.
Key takeaways:
- Apple's long-rumored driverless car project, known as Project Titan, has been cancelled after nearly a decade of development.
- The company never officially announced the project, but it was widely speculated due to Apple's hiring from the automotive industry and public testing of self-driving cars.
- Despite high expectations and significant investment, Apple struggled with the complexities of car manufacturing and faced internal skepticism and external regulatory challenges.
- While the Apple Car project has been shelved, the company has made significant strides in autonomous driving technology and in-car infotainment systems, suggesting that Apple's automotive ambitions may not be completely over.