Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

Crash of the Titan: The long and winding saga of the Apple Car

Mar 05, 2024 - macworld.com
Apple has reportedly cancelled its car project, known as Project Titan, and will be redirecting its workforce towards its AI efforts. The project, which initially aimed to create an electric car, underwent several changes over the years, including a shift towards a fully autonomous vehicle, before reverting back to an electric car and ultimately being cancelled. The cancellation is attributed to the challenges of creating a self-driving car and the inability to create an electric car that stood out in the market.

The cancellation of the Apple Car could potentially have a positive impact, as car manufacturers may no longer view Apple as a competitor and may reconsider their stance on integrating Apple's CarPlay into their vehicles. This could still provide consumers with an Apple experience on the road, despite the absence of an Apple-branded car.

Key takeaways:

  • Apple has canceled its car project, known as Project Titan, and will be shifting some workers over to its efforts in AI.
  • The initial idea for the Apple car changed over the years, starting as an electric car, then shifting to a fully autonomous vehicle, before reverting back to an electric car.
  • Apple's inability to create a self-driving car is attributed to the fact that fully autonomous driving as a consumer-ready technology is still not close to being a reality.
  • Apple's decision not to produce an electric car is believed to be because it couldn't make the kind of electric car it wanted to make, one that would stand out and justify the high price it would need to charge.
View Full Article

Comments (0)

Be the first to comment!