Creatio recently unveiled a connector for its CRM to OpenAI’s ChatGPT and launched its own Creatio Copilot and Copilot studio, which allow users to build CRM apps using natural language. The company sees the combination of AI and no-code as a new era in enterprise software, offering more consolidation and a stronger time to market. With the new funding, Creatio plans to increase its global presence and host more events in the enterprise sector.
Key takeaways:
- Boston-based software company Creatio has raised $200 million at a $1.2 billion valuation in a round led by Sapphire Ventures, with contributions from StepStone Group, Volition Capital, and Horizon Capital.
- Creatio offers a 'no code' customer relationship management (CRM) platform and app-building tools, allowing non-technical users to create new applications without having to write any code.
- The company plans to use the funding to improve its product, expand to new markets, and acquire more customers, with a focus on enterprise-level automation.
- Creatio has also embraced the rise of generative AI, unveiling a connector for its CRM to OpenAI’s ChatGPT and launching its own Creatio Copilot and Copilot studio.