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Creative Force, now with $8.9M, gives e-commerce workflows an AI treatment | TechCrunch

Oct 18, 2023 - news.bensbites.co
Creative Force, a Denmark-based AI-powered content operations workflow provider, has raised $8.9 million in a Series A funding round. The round was led by the Export and Investment Fund of Denmark and Hearst Ventures, raising the company's post-money valuation to $56 million. The firm, founded in 2019, helps large e-commerce retailers and brands create marketing content at scale, improving efficiency by up to 30%.

The new funding will be used to integrate generative AI into its platform, expand its Denmark headquarters, and establish a new U.S. office in Boston. The company is also investing in AI tools for 2D and 3D images and models, product images without needing another photoshoot, and virtual models. Creative Force has managed over 10 million digital creative assets in the past year, working with brands such as Columbia Sportswear, OTTO, ALDO, David Yurman, and Tommy Bahama.

Key takeaways:

  • Creative Force, an AI-powered content operations workflow provider, has secured $8.9 million in Series A funding from Export and Investment Fund of Denmark and Hearst Ventures, bringing its total funding to $17.9 million.
  • The Denmark-based company, founded in 2019, helps large e-commerce retailers and brands create content for marketing campaigns and online merchandising, increasing efficiency by up to 30%.
  • Since its seed round in 2022, Creative Force has seen a 170% year over year growth in various verticals, managed over 10 million digital creative assets, and is working with brands like Columbia Sportswear, OTTO, ALDO, David Yurman, and Tommy Bahama.
  • The new investment will be used to integrate generative artificial intelligence into its platform, expand its Denmark headquarters, establish a new U.S. office in Boston, and invest in AI tools for 2D and 3D images and models, product images, and virtual models.
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