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Creator economy predictions for 2025: rise in AI, dubbing and audio

Dec 24, 2024 - businessinsider.com
Neil Waller, cofounder of Whalar Group, shared his predictions for the creator economy in 2025, highlighting the growing influence of AI tools and the professionalization of the industry. He anticipates more creators will plan content calendars and hire talent managers, enhancing the structure and efficiency of their operations. Waller also foresees platforms integrating generative AI tools to aid creators in editing and content production, alongside a rise in creators monetizing their communities through online courses.

Additionally, Waller predicts the creator economy will gain further respect as a legitimate profession, with educational creators expanding into diverse niches. He expects significant growth in audio content, driven by AI technologies enabling voice dubbing and translation. Furthermore, Waller envisions a new wave of athletes, politicians, musicians, and entrepreneurs entering the creator space, inspired by successful examples like the Kelce brothers' podcast.

Key takeaways:

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  • Creators will increasingly plan their content calendars, allowing for more strategic and cohesive content creation.
  • The number of talent managers in the creator economy is expected to rise, helping to professionalize the industry.
  • Generative AI tools will become more integrated into creators' workflows, enhancing content creation and editing processes.
  • More creators will monetize their communities by offering online courses, leveraging platforms like Mighty Networks and Kajabi.
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