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Crisis at Cruise Deepens as Self-Driving Car Company Announces Layoffs

Nov 09, 2023 - futurism.com
The autonomous vehicle company Cruise is facing a deepening crisis following a high-profile crash in San Francisco and the subsequent revocation of its license to operate a driverless robotaxi service by the California DMV. The company has recalled its entire fleet of 950 vehicles and is preparing for layoffs. Additionally, it has been revealed that Cruise's safety division was aware of the vehicles' difficulty in recognizing children, posing a potential safety risk.

In response to the crisis, Cruise executives are attempting to control the narrative, reiterating their belief in the safety of autonomous vehicles and announcing several changes including a "voluntary software recall" and the creation of a "chief safety officer role." However, it remains to be seen whether these measures will be enough to convince regulators and the public of the safety of their fleet. Despite the crisis, Cruise's competitor Waymo continues to operate a 24/7 service in San Francisco.

Key takeaways:

  • The crisis at autonomous vehicle company Cruise is deepening, with the California DMV revoking its license to operate a driverless robotaxi service following a high-profile crash.
  • The company has recalled its entire fleet of 950 vehicles and is preparing for layoffs, indicating significant trouble in the industry.
  • Cruise's safety division has been aware that its cars struggled to recognize children, posing a risk of accidents.
  • Despite the crisis, Cruise remains optimistic, announcing several changes including a "voluntary software recall" and the introduction of a "chief safety officer role."
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