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Cultivating Trust And Managing Expectation: The Role Of Tech In 2024

Jan 23, 2024 - forbes.com
The article discusses the role of technology, particularly AI, in addressing societal challenges and improving business processes. It highlights that while investment in technology is increasing, there is a growing distrust in tech institutions due to concerns over data privacy and misinformation. The author suggests that tech companies can regain trust by adopting ethically sound practices, being transparent, and ensuring user data safety.

The article also emphasizes the need for empathy and creativity in using AI and other technologies. It warns against the potential barriers and accessibility gaps created by technology, such as AI screening in job applications. The author advises businesses to take a broader, long-term view of technology adoption, considering its implications for the business and wider stakeholders.

Key takeaways:

  • 66% of companies plan to increase investment in information technology in 2024, and 73% of U.S. companies have already adopted AI, indicating a shift in attitudes towards AI and technology.
  • Despite the increasing importance of technology, trust in the tech industry is falling. Transparency and ethically sound practices are essential for rebuilding trust in tech and AI vendors.
  • Big tech companies must be aware of issues such as misinformation and data privacy when deploying new technology. Apple's app tracking transparency policy is an example of an effort to protect user privacy.
  • AI adoption will be a complex process requiring transparency, trust, and expectation management. Businesses should prioritize the safety of customer data and the empathy and creativity of the human using AI or other technologies.
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