Hightouch's cofounders, Tejas Manohar, Kashish Gupta, and Josh Curl, started the company in 2020. The platform is used by clients like PetSmart, Spotify, and Grammarly. PetSmart, for example, employs Hightouch to send personalized communications to its loyalty program members and to autonomously execute marketing campaigns at scale. The competitive customer data platform space includes legacy providers like Salesforce and Twilio, as well as newer platforms like Braze. Hightouch's ability to leverage data for precise customer targeting is seen as a significant advantage in this crowded market.
Key takeaways:
- Hightouch raised $80 million in Series C funding, led by Sapphire Ventures, valuing the company at $1.2 billion.
- The company offers a composable customer data platform and AI-powered marketing tools, integrating with over 250 tools to enhance marketing and sales.
- Hightouch's AI decision-making product helps automate and personalize customer communication, optimizing messaging and timing based on business goals.
- Hightouch competes in the crowded customer data platform space against companies like Salesforce and Twilio.