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Customers explore generative AI with Amazon's Bedrock service

Dec 21, 2023 - businessinsider.com
Amazon Web Services' (AWS) Global AI Innovation Center, led by Sri Elaprolu, is assisting over 1,000 customers in developing generative-AI applications with Bedrock, a new service that provides access to foundational AI models. The center, which was launched in July, is a global team of AI and machine learning experts that help clients of all sizes move their generative-AI apps from concept to production. Notable clients include the PGA Tour and Bridgewater Associates.

Elaprolu emphasized the importance of having a specific business outcome in mind when developing a generative-AI app, warning against starting with a technology solution and then trying to find a business problem. He noted that an increasing number of AWS customers are moving beyond experimentation and are now seriously considering bringing their generative AI ideas into production.

Key takeaways:

  • Amazon Web Services' Global AI Innovation Center, led by Sri Elaprolu, assists over 1,000 AWS customers in developing generative-AI applications with Bedrock.
  • The Generative AI Innovation Center is a global team of AI and machine learning experts that help AWS customers of all sizes develop and create generative-AI applications.
  • Companies are starting to experiment with generative AI through applications designed to help speed up workflows they can implement internally. For example, Bridgewater is testing a generative-AI tool to speed up causal analysis.
  • Many AWS customers are just beginning to think about generative AI, but an increasing number are starting to bring ideas into production, moving from concept to reality.
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