Cybersecurity leaders scramble to keep up with genAI's new threats
Jan 02, 2025 - fortune.com
Cybersecurity leaders are urgently working to educate employees about the threats posed by generative AI, particularly in the realm of phishing scams. As AI technologies become more sophisticated, they are increasingly being used by scammers to create convincing impersonations of well-known brands, making it more challenging for individuals to discern legitimate communications from fraudulent ones. This has heightened the need for comprehensive training and awareness programs within organizations to protect against these evolving threats.
An infographic based on data from Proofpoint highlights the brands most frequently impersonated in online phishing scams, underscoring the scale of the issue. Companies are focusing on equipping their workforce with the necessary skills and knowledge to identify and respond to these threats effectively. By doing so, they aim to mitigate the risks associated with AI-driven scams and safeguard their digital environments from potential breaches.
Key takeaways:
Cybersecurity leaders are focusing on educating employees about the threats posed by generative AI.
An infographic highlights the companies most frequently impersonated in phishing scams.
The data on impersonated brands is sourced from Proofpoint.
Visual Capitalist and Getty Images are credited for the infographic.
