The article also highlights stories from Search Engine Roundtable and Search Engine Land, including Google's algorithm updates, its stance on schema, and its upcoming enforcement of click tracker policies. Other notable threads and stories include Bing's growth, Google's legal issues with AI software, and the importance of SEO audits. The article concludes with a call for feedback and various ways to follow or contact the author.
Key takeaways:
- Google has issued advice to recipe bloggers to make their content more accessible and user-friendly, and reiterated that using schema does not improve site ranking.
- Google's Search Liaison, Danny Sullivan, defended the company's frequent algorithm updates, stating that they are necessary due to the constantly changing nature of the web, content, and user expectations.
- Google Ads will soon enforce policies requiring the use of certified click trackers, and the company's helpful content system uses machine learning to determine the usefulness of content.
- Other news includes a vlog on technical SEO, ongoing Google Search volatility, and updates from other search forums and Search Engine Land, including stories on SEO planning, PPC reporting, and social video trends.