Hightouch, founded in 2020, enables customers to leverage their data warehouse as a single source of truth for their business teams. The company's reverse ETL technology allows customers to access, explore and sync data from their data warehouse to over 60 SaaS tools without relying on engineering resources. The new funding will be used for product development, expanding go-to-market activities, and hiring more talent. Hightouch's vision is to democratize data for all business teams by enabling them to use data from their data warehouse without code or engineers.
Key takeaways:
- Databricks Ventures has made a strategic investment in San Francisco-based startup, Hightouch, as part of a recent $38 million Series B announcement.
- The combined offering of Databricks’ robust data platform and Hightouch’s efficient data extraction capabilities aims to help businesses fully exploit their data, particularly in the field of marketing.
- Hightouch, founded in 2020, helps customers leverage their data warehouse as a single source of truth for their business teams, and claims to have hundreds of customers across various verticals and industries.
- The new funding will be used to invest in product development, expand go-to-market activities, and hire more talent across different functions.