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Deal Dive: Human Native AI is building the marketplace for AI training licensing deals | TechCrunch

Jun 08, 2024 - techcrunch.com
London-based startup Human Native AI is creating a marketplace to facilitate AI-training content licensing agreements between AI companies and rights holders. The platform allows rights holders to upload their content for free and negotiate revenue share or subscription deals with AI companies. The startup also assists rights holders in preparing and pricing their content, and monitors for copyright infringements. Human Native AI takes a commission from each deal and charges AI companies for its transaction and monitoring services.

The company, which launched in April and is currently in beta, recently raised £2.8 million in a seed round led by LocalGlobe and Mercuri. The funds will be used to expand the team. The platform aims to democratize access to training data for smaller AI systems and provide rights holders with more control and compensation. In the future, the company plans to provide rights holders with insights on how to price their content based on historical deal data on the platform.

Key takeaways:

  • Human Native AI, a London-based startup, is creating a marketplace to facilitate AI-training content licensing agreements between AI companies and rights holders.
  • The startup helps rights holders prepare and price their content, monitors for copyright infringements, and takes a cut of each deal while charging AI companies for its transaction and monitoring services.
  • Human Native AI recently raised a £2.8 million seed round led by LocalGlobe and Mercuri, and plans to use the funding to expand its team.
  • The company's future potential lies in providing rights holders with clarity on how to price their content based on a history of deal data on the platform, and ensuring AI companies ethically source their data in light of evolving AI regulations.
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