The issue of AI deepfakes is part of a larger debate on the ethical and legal implications of AI in the media and entertainment industry, with concerns about AI being a significant point of contention in the recent Writers Guild of America strike. Companies like Google and OpenAI are planning to watermark AI-generated content and add metadata to track provenance, but these measures have been easily defeated in the past. The article suggests that social media networks will need to increase moderation efforts and respond quickly to suspicious content flagged by users.
Key takeaways:
- Tom Hanks, Gayle King, and YouTube celebrity MrBeast have recently become targets of AI-powered scams, where unauthorized AI-generated versions of them are being used to promote products.
- The incidents have raised concerns about the use of AI in digital media, with worries that AI could be used to create digital replicas of actors without proper compensation or approval.
- Companies like Google and OpenAI are planning to watermark AI-generated content and add metadata to track provenance, but these measures have historically been easily defeated.
- Regulation of AI software may remove generative AI tools from legitimate researchers while keeping them in the hands of those who may use them for fraud, suggesting that social media networks will need to increase moderation efforts.